R2 | Bruno Moscardo

R² Investment AI

From Abstract Algorithm to High-Conversion Interface.

Experience the Live Demo

The Product & Challenge

Rico's artificial intelligence.

01 What is R²?

An AI-driven advisor that automates portfolio allocation, turning complex risk profiles into personalized, one-click investment strategies.

02 The Challenge

The core hurdle was intangibility. How do you make an invisible algorithm feel valuable? The goal was to visualize trust, turning a "black box" calculation into a transparent, engaging interface.

My Role & Deliverables

I was responsible for the visual translation of this technology into a market-ready product. My scope included:

Visual Identity

Crafted a high-tech yet human aesthetic, balancing the 'Dark Mode' vibe with an approachable mascot system.

UI/UX Design

Designed the end-to-end mobile and desktop experience, translating complex data into an intuitive, high-conversion acquisition flow.

Launch Strategy

Orchestrated the visual consistency across the entire CRM ecosystem, ensuring a seamless journey from email to activation.

The Portfolio Evolution

Screenshots don't tell the whole story. To give you a true review of the animations and responsiveness, I used modern AI tools to build this functional simulator.

Experience the design exactly as intended, bridging the gap between concept and code.

Launch Desktop Demo

Launch Mobile Demo

Humanizing the Algorithm

Financial AI can feel cold and complex.

To bridge this gap, I developed a custom illustration system and a robot mascot that served as the friendly face of the brand.

This visual language transformed a "black-box" product into an approachable, trustworthy advisor across the entire launch campaign.