BRUNO
MOSCARDO
The Challenge
A Launch Worthy of a G.O.A.T.
Booming Games formalized a massive partnership with Ronaldinho Gaúcho. The goal was to announce this collaboration to the world with a bang.
We needed a visual identity that felt premium, energetic, and aligned with both the gaming world and Ronaldinho's legacy, all under a strict deadline for the global press release.
My Role & Deliverables
Partnering with a football legend like Ronaldinho required flawless execution.
The challenge wasn't just the design, but the speed: delivering premium assets under strict confidentiality (stealth mode) to coincide with a global PR announcement reaching millions of fans.
Role:
Lead Visual Designer Took full ownership of the creative direction, ensuring the "Bruxo" aesthetic was translated consistently from the key social visual to the responsive web hub.
Focus:
Strategic Focus Orchestrating a cohesive cross-channel launch (Instagram + Web) designed to maximize press coverage, investor confidence, and user engagement.
Timeline:
High-Velocity Delivery <24 Hours: Social Media Key Visual (Stealth Mode).
4 Days: Full Landing Page Design & Deployment.
Impact: Immediate global validation with 70M+ reach.
The Viral Launch
Defining the visual language for a 76M+ audience.
Visual Strategy:
The "Bruxo" Aesthetic I developed the Key Visual concept focusing on the energy and charisma of "O Bruxo".
The visual direction combined gritty textures with vibrant typography to create a sense of hype.
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The Social Proof:
The main asset I designed was personally approved by Ronaldinho’s team and posted on his official Instagram account, instantly reaching over 70 million followers and generating massive engagement for Booming Games.
The Digital Hub
Announcement Landing Page To support the PR launch, I designed and deployed a dedicated landing page to centralize information for investors and media.
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Objective: Convert buzz into business inquiries.
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Execution: A high-fidelity, responsive page that extended the campaign's visual language, ensuring a seamless journey from the Instagram post to the corporate site.
The Rio Launch Experience
The Rio Launch Experience I led the visual rollout for the exclusive launch party in Rio, designing all environmental graphics to immerse 300+ VIP guests and top influencers (L7nnon, Xamã) in the brand.
300M+ Digital Impressions Amplified by influencer coverage. I also directed and edited the official Aftermovie (left) to capture the event's energy for global PR.