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Rico's carnival campaign.
To make some buzz and celebrate one of the most important holidays in Brazil, Rico launched this campaign with Mumuzinho, a famous Brazilian samba singer.
FULL VIDEO
The Campaign
The goal of this campaign was to bring awareness to the brand and attract more clients, using a type of song typical to Brazilian celebrations and aligned with the holiday's theme.
To do so, Bruno Moscardo was responsible for creating the song lyrics, all campaign visuals, illustrations and scenarios used in the video.
This campaign had more than 29M impressions, 3,5M people impacted and 9.5M plays on Spotify, over achieving the initial goals.
Virtual Scenarios
Some of the scenarios and illustrations created by Bruno Moscardo for this campaign.
STICKERS
Some of the stickers created for the company by Bruno Moscardo.
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