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Digital Security Week Project

The XP Investiments Digital Security Week project aimed to enhance awareness and education about digital security practices.

Communication Strategy

To maximize reach and effectiveness, a comprehensive communication strategy was implemented:

Instagram and Facebook:

Weekly posts and stories with security tips, informational dumps, and links to full materials.

Instagram highlights focused on security and fraud, with posts on social engineering tips leading to an eBook in the bio link.

Raquel Medeiros

Story

Weekly stories increasing the project's range and engagement.

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Ebook

An Ebook designed to provide high value information in an easy way.

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